Kikkoman is Tickled Pink

21. September 2026

We’re proud to be taking part in Asda’s Tickled Pink campaign, helping to raise awareness of breast cancer.

Throughout October, keep your eyes peeled for our special knitted keyrings on 150ml Kikkoman Naturally Brewed Soy Sauce dispensers, exclusive to Asda stores. The cute bottle-shaped accessory, complete with a pink ribbon, acts as a little reminder to show your support for an important cause.

There’s an even bigger reason to pick one up on your next shop: Kikkoman will donate 10% of proceeds from these promotional bottles to Breast Cancer Now and CoppaFeel! charities, helping to fund their vital work.

We hope you’ll join us in supporting Tickled Pink by showing off your keyring – share pics with @KikkomanUK on IG with the hashtag #KikkomanTickledPink

Want to find out more?

Discover more about Asda’s Tickled Pink campaign and how you can get involved.

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